Kreate Beauty Hemel Hempstead

How Kate created 'Kreate Beauty'

At 40 Kate was disillusioned with her career. Working in an accounts department paid the bills but wasn’t giving her job satisfaction and she was bored.

Her passion was make-up and beauty. She decided to enrol at West Herts College and do a part time course and completed a VTCT level 2 in cosmetic make up. The course covered make up, brow tint & shape, lash lift & tint. She loved doing the course and yearned to do something with it but had no idea where to start.

A chance meeting with Debbie Gilbert changed that! During a night out for a friend’s birthday Debbie explained to Kate that with her passion and knowledge she could start a business.

Debbie agreed to meet up with Kate and from there they had a mentoring session.

The first step was to discuss the viability of being a make up artist. Looking at the market which would be predominately brides and proms they concluded this wasn’t going to provide a full-time income.  Kate didn’t want to look into doing make up for film and TV as this meant early starts! She wanted flexibility to work from home or at a client’s home.

Kate explored further training and did a nail course and a course on facials. This meant the business would provide a full-time income.

The next step was a business name. After brainstorming lots of options ‘Kreate Beauty’ was born. Kreate has Kates initials in it (KR) and worked well with her style.

Kate then purchased the domain name and checked with companies’ house and the IPO website.

After attending her first networking event she knew she could do this and meeting other small business owners was empowering. She also had a copy of The Successful Mumpreneur.

Kate has set up her own website and created her social media channels opting for Facebook and Instagram. After attending social media training her confidence grew and she uses this to regularly gain new customers.

In less than 6 months Kate has already built a viable business with happy paying customers! Check out her the website for Kreate Beauty here

Kate shares her thoughts on starting her business.  

What did you find difficult?

I had a list of tasks I needed to do to start up the business, which i found extremely overwhelming at first. I didn’t know where to start! After a discussion with Debbie, I felt a lot better about what I needed to do. I realised I had to take my time and not try to do everything all at once.

What have you enjoyed?

I went along to the Mums Unltd networking meeting for the first time and really enjoyed it. I spoke with lots of different business owners and left feeling inspired, armed with helpful tips, information & new contacts. I now attend the monthly meeting and learn something new each time. As well as meeting likeminded business owners who are more than happy to share their knowledge & experience. Some are now my clients and have booked treatments with me!

I would highly recommend joining a networking group to anyone who is thinking of starting up their own business.


What has surprised you?

I think my motivation has surprised me the most. I don’t think I’ve ever been this motivated or determined to succeed before. This comes from my passion for the job I’m doing. I want my clients to enjoy the treatments as much as I’m enjoying doing them.

How much has setting up your business cost?

It’s cost me around £2k at the moment. That includes the courses I have attended and all the equipment & supplies I needed for the salon.


What are your future plans?

I would like to build up my regular client list, I know this takes time and shouldn’t expect it to happen overnight (another thing I’ve learnt so far!) I’m going to attend other training courses to ensure my skills are up to date and would like to learn a new treatment to offer my clients. I’m also attending a Look Good Feel Better workshop in June. It’s a free makeup workshop to help women with cancer regain their confidence. My aim is to become a regular volunteer at the monthly workshop.

If you need help getting your business idea into a reality then book a business mentoring session with Debbie Gilbert - email for more details